Calling all flavour rebels and proud souls! Welcome to the sweetest celebration of the year where the greatest treats converge with love, pride and acceptance. Everyone, regardless of their identity or preferences, is invited to join this fabulous feast. Consider this your official invitation.
This isn't about licking delicious treats (although we absolutely encourage that). Our campaign is rooted in the belief that everyone deserves to indulge in life’s sweet moments without discrimination or prejudice. Life's too short for bland desserts and closed minds. Indulgence knows no boundaries, regardless of who they love or how they identify. We're here to indulge your senses and inspire others to embrace the power of acceptance.
Throughout this month-long extravaganza, we aim to ignite conversations, raise awareness and foster a community that celebrates the beautiful diversity of humanity. Think interactive challenges, heartwarming stories and mouthwatering gelato tastings because there’s no celebration without indulgence.
Let’s indulge in the pleasure of life and champion a world where #IndulgenceForAll is not just a campaign, but a way of life. So, whether you're a gelato connoisseur, an ally or simply someone who believes in the power of indulgence - get ready to slip into your most luxurious and colourful attire.
How can you join?
Click on the IndulgenceForAll campaign logo in the top navigation and fill in your details. Bookmark this live blog, follow us on Instagram and prepare for an indulgent adventure. Let the festivities begin! ✨
Update: 7th June 2023
⭐️⭐️ CONTEST ALERT ⭐️⭐️
Pride Love Letters
Love is in the air and it also happens to be the sweetest ingredient of our treats.
Let your words melt hearts! Order any gelato (even a mini tub!) and send a heartfelt message of love and support—for anyone, including yourself! Send a love confession, a shoutout to your BFF or a self-appreciation ode.
How it works:
Select your favorite gelato tubs
Add a letter or message in the comments section when placing your order. It's time to pen your heart out.
We’ll keep you posted about your gelato delivery. Along with your sweet treats, you'll find a special thank you note with your message.
We'll take pictures of your message and share them on our Instagram story, tagging you all to see. 📸✨
The most captivating letters will earn you and a plus one an exclusive experience—a personalized gelato tasting at our whimsical factory of the greatest treats! The winners will be declared in the first week of July.
Together, let's celebrate the magic of love with indulgence.
*Open to residents of Gurgaon and Delhi.
Update: 15th June 2023
⭐️⭐️ EVENT ALERT ⭐️⭐️
Pride Weekend 32nd Avenue
We’re bringing the flavour, the sass and the sweetest celebration to the Pride Weekend at 32nd Avenue.
Indulge in the delicious revolution with the greatest treats that know no labels or limits. We’re turning up the pride vibes with activities that’ll have you feeling fierce. Write a love letter that’ll make Cupid blush, design a sticker that screams pride and strike your fiercest pose for the ultimate pride photo. 💌🎨📸
So bring your A-game, your squad and your taste for everything greatest.
Mark your calendars:
Dates: 24th-25th June 2023
Days: Saturday and Sunday
Venue: The Galleries, 32nd Avenue
Timings: 5:30 pm onwards
Update: 19th June 2023
⭐️⭐️ ACTIVITY ALERT ⭐️⭐️
Pride & Treats
Design a sticker that screams pride at Pride Weekend 32nd Avenue. Each sticker will tell a unique story and contribute to a collection of pride-inspired treats. Let's savour the flavours of diversity and artistry!
What will you design?
Update: 26th June 2023
⭐️⭐️ EVENT UPDATE ⭐️⭐️
At Pride Weekend 32nd Avenue
Pride weekend was an absolute ball of vibrant colours, love and pure celebration! The pride, the joy and the overwhelming sense of belonging – it's an experience that words can hardly capture. But we'll do our best to share some of the magic with you later on our Instagram. 📸
Thank you, pride warriors, for making this event an unforgettable celebration of love, equality and freedom. We're honoured to have been part of your journey, and we can't wait to continue spreading the message of #IndulgenceForAll. 🌈🍦
Stay proud, stay fabulous, and always remember to embrace your truest, most authentic self. Love knows no limits, and neither does the power of being proud.
Update: 28th June 2023
⭐️⭐️ ACTIVITY UPDATE ⭐️⭐️
Pride & Treats Participants
The energy and creativity at 32nd Avaenue were contagious, and it was an absolute honour to witness the power of self-expression in action. These stickers reflect the courage, resilience and joy that define the pride movement. Each design is a small but mighty symbol of the unapologetic celebration of individuality and love.
To all the participants, thank you for sharing your message of love and pride. Your stickers will serve as powerful reminders of the beautiful diversity and unity within this amazing community.
Update: 29th June 2023
⭐️⭐️ ACTIVITY UPDATE ⭐️⭐️
Pride Love Letters Participants
To all the amazing souls who poured their hearts into writing pride love letters - we want to take a moment to express our admiration for your beautiful words. Your love letters spoke volumes, capturing the essence of pride and the power of love.
Your words have touched our hearts and those who have had the privilege of reading them. Thank you for sharing your love, your stories and your beautiful hearts with us.
May your words continue to inspire others, ignite conversations and spread love far and wide. Keep shining your light. You can find some of the open letters on our Instagram.